Pitch Blog

A homeless teen that had abusive parents resorts to stealing to save his sibling’s life, from a homeowner that was abusive to his deceased son.

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Group Blog

 I've decided that I'll be working by myself. Although I didn't really want to work with myself. I only know a few people. Out of the people I know and asked if they wanted to work, they already had an idea in mind. I thought about who else I knew but couldn't think of no one. And because we're online and not in person I can't become friends with anyone that I don't already know. This project is a lot though but there's a lot of time. I'll definitely have to use my time more wisely without procrastinating. Now that I'm thinking about it, this is the first big project that I'm working alone. But there's a first time for everything.

I'm not 100% sure if I can get outside aid, meaning people not in the class to help but hopefully, I can. My brother is a film major in college so I'm going to asking him for ideas. He was always creative especially when it came to creating a story. I should be able to bounce ideas off of him to create a good product. Although all the work is still going to be done by me. The three different media that I have to make. That part is most likely going to be the most stressful. I also have to edit the entire movie but I do have experience with that. This is going to be a lot to take on alone. But this isn't something that I can't do, I simply need to focus.

Welcome Back

 We're back and better than ever! This year I'm in AICE Media A level and I'm kind of excited. Compared to the AS level version of this class, nothing's really different. This level of the class is basically the same thing but goes a little bit more into detail and lets us students be more creative. We do have more time to work on the final project as we're already starting the process right now. It is a little stressful tho because of not 100% percent about who I'm going to work with.  Although I kind of have a rough idea. Last year I had group mates who I quickly became friends with so it was easy to work efficiently. Our chemistry together was real and we'd easily bounce ideas off one another. I do have one friend in A level currently and we've already decided to work together. 

I'd like to have another person because then the work could be distributed more. Although I feel like just us two could make a nice short film if put in the time and effort. I feel like I want to spend more time thinking of a really great story that can be executed extremely clean. The project I had last year was really great but I feel like because of the superhero type of feel we tried to create it was slightly harder to make entertaining. This time around I want to go for something that's more relatable as an audience member. Something that a highschooler may deal with but it isn't commonly talked about. Other than that I'm excited to go back to school again. The last school year ended super abruptly, but we were able to end off the year online. The online version of school and specifically this class wasn't nearly as intriguing as in person. And it still isn't right now but hopefully, we'll soon go back to school.  

Audience and Institution Essay

            In the film industry, marketing servers a huge role to boost the movie’s publicity. The more people talk about a movie the more it’ll be seen and have higher revenue. Using other platforms to promote a movie’s premiere is essential to having a big movie. Having merch, toys, games, etc. to promote a movie is how top Box Office movies become big.

           Black Panther was a Marvel movie that became one of the company’s biggest films ever. Ever since the movie released there were large amounts of publicity around it since it was the first black superhero from Marvel. The publicity behind the movie grew since the release due to all the marketing from special events and cross-promotions. The lead actor for the movie participated in an event for Marvel’s mobile game Contest of Champions to promote the movie. There was another event hosted by Marvel that presented pieces of clothing from the film that the movie’s marketers used to appeal the fashion and different art that the movie contains. To tie it all in the company created a website selling tickets and merch with additional information on the cast. The company’s marketing strategy was to give the movie large anticipation through other means like these special events and cross-promotion. An entire album was created solely based on the movie with Kendrick Lamar as the executive producer. He performed a single off of the album at a college’s Football Playoff National Championship Game. Similarly, the movie’s trailer was first played at an NBA Finals game. Marketing anything in front of a large audience will definitely boost the popularity. Marvel’s marketers continue to promote the film in other ways such as the movie’s artwork, on the radio, a partnered commercial and mentioned a previously made cartoon series. All the promotion and anticipation was apart of what made the movie how big as it is.

           Another Marvel movie that also did really well was Spiderman Homecoming. The companies tactics are essentially the same as what they did with Black Panther. Although the biggest difference that was made was creating an entire video game partnering with Sony. As a Playstation 4 exclusive, a Spiderman game was created before the movie was even released to greatly promote even more. The video game itself did really well and was even the game of the year. Toys were largely sold to aid to make kids want to watch the film. There was a period of time when they partnered with Cinnamon Toast Crunch, which was also promoting the movie. Spiderman is already a favored superhero between all kids and has had multiple movies previously, so there wasn’t much promotion needed to have a large revenue. With just this promotion, the amount of money made off the movie worldwide was close to one billion dollars.

            The Lego Movie 2 had a slightly different approach but one that also worked well. The movie is a sequel although it’s still originally based on a toy set. There was a videogame that was created for the film before it was released with a similar play style to previous Lego videogames. The movie also had cross-promotion with discovering as one of the characters play as a bank teller. Along with that Legoland recently opened up going perfectly with the movie. A specific Lego set was created with characters and pieces from the movie-making kids wanting to play with these toys. All these events happened as marketing for the release of the movie. The first poster promoting the movie announced that the first trailer would be released the following day. On Black Friday for only one day, the Warner Bros. Company released the first Lego Movie on YouTube for free. Other brands partnered up with the company for cross-promotion leading to the success that came after the release of the movie.

            Jurassic World is another large movie that has made a huge name for the trilogy. The official Jurassic World website has tickets to go to their theme park based on the movie. This is a great marketing strategy as the audience can visit the park and see things from the movie and previous movies in the trilogy. Jurassic World had cross-promotion with Lego releasing a Lego set and video game before the movie was ever released. Another game was created for all mobile devices that users would be able to make in-game purchases. Not only were their trailers posted online but they also had reserved spots on TV. To really engage their fans before the release of the movie, a Jurassic World egg hunt took place online where fans could figure out and find Easter eggs about the movie. Close to the movie’s release date, Universal Studios got Comcast to play old reruns of Jurassic Park movies. Jurassic World had other cross-promotions done such as have a regular toy set and being promoted on Mike and Ike’s candy and having a special flavor at Dairy Queen. Jurassic World had a lot of marketing done to have such excellent promotion.

            The marketing for any movie largely affects how much its seen when released. The popularity of a movie often depends on all the publicity given to it. The tactics for marketing are also similar to big movie companies like Marvel and the Jurassic trilogy. Often times being promoted through a toy set, a video game, or more commonly a candy or food. With months of anticipation, a movie can be more appreciated when finally released with a great marketing scheme.

CCR

Reflecting back on the entire process that it took to make our film is a lot to take in. It's interesting to think back and see how certain decisions effected the end result.

Final Project

This was the most enjoyable project to film. It made us create our own original story and film it. It reflected our skills and how far we've come throughout the with the previous two projects. I'd say I've grew with producing and creating an actual film, not a overwhelming amount about enough for a novice.

Music Video

This was the second filming project we had this year and we had a lot more freedom on what to film and where to do it. Picking the song was kinda challenging but after we picked the song, we just had to decide where we were going to film and when we were going to do it.